Recently, The Business of Fashion asked our co-founder Elisa Harca for comment in their article that delves into the intriguing journey of Florasis, one of China’s leading cosmetics companies, as it seeks to expand its presence in the American market.
Florasis has gained significant success in China, drawing inspiration from traditional Chinese culture and incorporating it into its products, resonating with local consumers.
Now, the brand is poised to make its mark on the international stage, particularly in the United States.
The article highlights the challenges and opportunities faced by the brand in its efforts to crack the American market, including competition, consumer preferences, and marketing strategies.
This article originally appeared in Business-of-Fashion