Navigating Chinese Beauty Slang for Growing Niche Brands — In this episode of ShanghaiZhan on XiaoYuZhou (小宇宙), the hosts sit down with Red Ant’s Asia leadership to decode the rapid rise of Chinese internet beauty slang — from subtle trends like the “boiled water look” to bolder aesthetics such as “rich daughter makeup.” Together, they unpack how these phrases originate, why they shape consumer expectations so quickly, and how they influence everything from product positioning to social-content strategy.
The discussion digs deeper into the realities of launching and scaling niche beauty brands in China today: how local players are catching up with global giants, the categories with the most momentum, and why true cultural fluency — not just a strong marketing budget — is the real differentiator in a crowded market.
For us at Red Ant, this is exactly where we thrive: helping global and local beauty brands speak the language of Chinese consumers with authenticity, creativity, and insight-driven strategy.
Listen to the full episode here:
https://www.xiaoyuzhoufm.com/episode/6679e044d3fc5dd627c3ab07?s=eyJ1IjoiNjFhMjJhNTdlMGY1ZTcyM2JiNzMxODdiIiwiZCI6MX0%3D
This episode originally appeared on XiaoYuZhou (小宇宙) / ShanghaiZhan.
