adidas’ Tang Chinese New Year jacket — part of its CNY collection — has become a cultural standout, blending traditional Tang Dynasty aesthetics with modern sportswear design. The jacket features knot buttons, a stand-up collar and the brand’s iconic three stripes, creating a neo-Chinese style that resonates with Gen Z and fashion communities. Designed exclusively for Greater China, it has sparked extensive social conversation and positive engagement across platforms. this fusion of heritage and streetwear reflects how global brands can tap into local cultural trends to build relevance and commercial momentum.
As featured in Marketing Interactive: https://www.marketing-interactive.com/dynasty-drip-how-adidas-tang-cny-jacket-rewrites-the-fashion-playbook