Cult Dresses, Réal Girls:
Réalisation Par in China.
We’ve partnered with Réalisation Par for over five years, guiding the cult IT-girl brand’s growth in China and helping it connect with a new generation of Chinese RÉAL girls. With the playful campaign theme GET RÉAL 穿个开心, we introduced a three-tier KOL strategy blending organic seeding with paid collaborations, whilst launching the brand on RED to target a precise female audience eager for overseas trends and a “Réal” attitude.
Creating the IT Dress Moment.
We’ve helped Réalisation Par spark multiple IT dress sell-outs in China, not just once but season after season. By combining precise targeting, livestream KOL collaborations and smart celebrity seeding, we’ve turned individual campaign moments into a repeatable formula for desire. This sustained approach has kept the brand’s cult pieces at the centre of conversation — and at the top of shopping carts, in Tmall Global, RED and on their .com.
Breaking Records, Building Desire.
By combining the power of livestreaming, curated KOL collaborations and smart celebrity seeding, we turned seasonal challenges into opportunities for growth. Our approach connected Réalisation Par with REAL girls across platforms, building desire, driving conversion, and sustaining momentum well beyond the live moment.
From Online to Offline:
The Next Chapter.
We supported Réalisation Par in strategising its first-ever offline pop-up in Shanghai with LOOKNOW — a defining step in bringing the brand closer to its Chinese community. The collection sold out within a week and had to be restocked. Want to know how we made it happen? Get in touch to hear the full story.
Results.
- Celebrities & KOLS Drive Desire
Strategic seeding with celebrities and top KOLs created instant buzz, turning hero dresses into must-have items.
- The IT Dress Effect
Multiple styles sold out within hours of launch, proving the power of influencer-led storytelling in shaping China’s fashion conversation.
- LOOKNOW Sell Out
LookNow Sell-Out Réalisation Par’s first Mainland pop-up with LookNow sold out in just one week, with demand so high restocks were required.