Moncler in China
Scaling Luxury Digitally.
We partnered with Moncler for many years to shape its digital presence in China.
From pioneering social media strategy to activating influencers and launching some of
the very first WeChat mini programs, we helped the brand adapt to a fast-changing
market while staying true to its luxury heritage. Our work established a digital foundation
that connected Moncler to Chinese consumers in authentic, culturally relevant ways.
Pioneering on WeChat.
When WeChat first emerged, we developed mini programs and bespoke content that set early benchmarks for how luxury could exist on China’s most important platform. These activations positioned Moncler at the forefront of digital innovation and helped define best practice across the industry.
Trusted Brand Custodians.
Our long-term collaboration with Moncler showcased our ability to act as true brand custodians.
We ensured the brand’s identity remained intact while driving impact across digital, social,
influencer and experiential touchpoints — proof of how we adapt to the needs of
mega-brands with the same precision and creativity we bring to emerging ones.
