Matin Kim
From Seoul Street Style
to China’s Fashion Spotlight
Korean fashion brand Matin Kim marked its debut in the region with the opening of its first store at The Venetian in Macau. Red Ant was appointed to lead strategy and execution, tasked with establishing the brand’s presence and desirability with Chinese consumers.
Influence with Impact.
To create immediate relevance, Red Ant curated a guest list of 35 influencers from Mainland China and the Greater Bay Area. Each was invited to experience the launch and showcase Matin Kim’s latest collection, leveraging their credibility and reach to build affinity among fashion-conscious audiences.
Amplifying the Story.
Beyond social influence, Red Ant secured coverage with 23 premium media outlets, ensuring the launch was amplified across both editorial and digital channels. The combination of influencer content and media buzz gave the debut cultural weight, positioning Matin Kim as a rising force on China’s fashion radar.
A Launch that Resonated.
The campaign generated 68 posts, achieving more than 2.75 million impressions, 124k+ views, and 12k+ engagements. The results drove both digital conversation and in-store traffic, cementing Matin Kim’s arrival in Macau as not just a store opening, but a statement of intent for the brand’s future in Greater China.