The Art of Naming in China
Every character tells a story.
In Chinese, every character carries meaning, history, and association. A name isn’t just a label,
it’s how consumers connect with a brand. That’s why every international brand deserves a
Chinese name: it builds resonance with local consumers, unlocks business guanxi, and
offers international teams a powerful entry point into Chinese culture and ways of thinking.
Every name shapes a brand. It’s more than a label.
Strategy Meets Storytelling.
Red Ant blends research, creativity, and cultural fluency to craft names that live and breathe in China. We begin with market audits and competitor mapping, then move into brand and product naming, taglines, and storytelling, before bringing it all to life through moodboards, guidelines, and visual design.
Names That Speak Volumes.
Some of the names we have crafted include:
Lanolips 兰绒灵 (Lán Róng Líng) — Soft, natural, and nourishing. A name reflecting hydration and purity, aligned with product benefits and sensorial appeal.
Omorovicza 奥慕泉 (Ào Mù Quán) — Romantic and phonetic. Evoking heritage, love, and the healing powers of thermal waters, whilst remaining true to the original sound.
Creed 恺芮得 (Kǎi Ruì Dé) — Legacy preserved. A phonetic approach with carefully chosen characters to honour the family name and reinforce its luxury positioning.
Supergoop! 舒波谱 (Shū Bō Pǔ) — Bright, clean, premium. A simple yet playful name that translates the brand’s ethos of “living bright” into Chinese.
Each example demonstrates how naming goes beyond translation, embedding story, spirit, and strategy into every character.
Why It Matters.
Because in China, a name is never just a name. It’s an identity, a cultural bridge, and the foundation for lasting consumer connection. Red Ant has proven time and again — across beauty, fashion, and luxury — that the right name doesn’t just fit. It resonates.