This article originally appeared in JING DAILY.
Overview
The post on Jing Daily discusses the recent partnership between our client, haircare brand Amika, and the Voguing Shanghai community. The partnership was seen as a way to support and celebrate the LGBTQ+ community in China and showcase the diverse and vibrant culture of voguing.
The collaboration highlights the importance of brands being socially responsible and authentic in their marketing efforts, particularly in China where consumers are increasingly conscious of social issues and are looking for brands that align with their values.