In the article “China’s Tennis Obsession: A Fashionable Advantage,” Vogue Business explores the intersection of tennis and fashion in China. The sport’s popularity, fuelled by Chinese tennis stars and its association with prestige, has led to a growing demand for tennis-inspired fashion. The article discusses how brands are leveraging this trend through collaborations, limited releases, and sponsorships. It highlights the influence of social media and celebrity endorsements, showcasing the opportunities for brands to engage with fashion-conscious Chinese consumers. Overall, the article offers valuable insights into the symbiotic relationship between tennis and fashion in China. Thanks for including us!
This article originally appeared in Vogue Business