Chinese fragrance houses — from niche labels like Melt Season to Cottee — are turning heads in Paris. At the Paris‑Shanghai Perfume Show, they captivated the audience with evocative storytelling, deeply rooted cultural identity, and a fresh take on East-Asian aesthetics — offering a modern, authentic alternative to traditional Western perfumery.
What emerged was a bold signal: China’s young fragrance scene, once seen as a far-off curiosity, is now positioning itself to influence global scent culture — bridging heritage, modernity, and international ambition.
This article originally appeared in Jing Daily.
At Red Ant, we partner with both emerging local fragrance brands and established global houses to help them connect with the right consumers. Through cultural insight, data-driven strategy, and creative localisation, we ensure each brand finds its audience and resonates authentically across markets.
