Chinese luxury and beauty brands are rethinking their relationship with daigous — the parallel-import channel that once fueled discount-led purchasing in China. Whilst daigous have long undercut retail pricing and distorted perceived value, global brands are now actively working to detox from dependency on this grey-market channel to restore pricing integrity and strengthen full-price credibility. Industry leaders argue that the daigou era isn’t ending, but its rules are being rewritten as brands focus on retail, duty-free strategy, and long-term consumer education.
This article originally appeared in Jing Daily https://jingdaily.com/posts/is-this-the-end-of-china-s-daigou-era