Fairmont Hotels
Inspiring the Chinese
Outbound Traveller.
We partnered with Fairmont to engage Chinese travellers across a variety of the brand’s
most iconic properties worldwide. By blending cultural insights with luxury storytelling,
we created strategies that connect with a mobile, aspirational audience — ensuring Fairmont
remains top of mind wherever Chinese travellers choose to go.
From Island Luxury to Urban Desire.
For Fairmont Maldives, we curated an exclusive influencer trip featuring six carefully selected voices across fashion, travel and lifestyle. Their content captured the island’s beauty and the hotel’s signature luxury, then translated it into aspirational storytelling for Chinese social platforms. This approach turned an island escape into a source of urban desire, sparking conversation and inspiring intent among outbound travellers.
Creating Desire Through Influencers.
Our approach prioritised quality over quantity: mega fashion KOLs intrigued urban audiences with aspirational storytelling, whilst travel KOLs delivered immersive, experiential content. This mix ensured the campaign spoke to different traveller mindsets, turning inspiration into intent and social buzz into bookings.
Global Reach, Local Relevance.
Our work with Fairmont spans properties from the Maldives to Qatar and Shanghai, with the same principle at the core: tailoring global luxury experiences to the needs of the Chinese traveller. Whether in London, Lisbon or Los Angeles, we make sure Fairmont speaks directly to this audience — creating desire, driving engagement, and inspiring journeys.
Results.
- Influence With Impact
Curated trips with top Chinese fashion, lifestyle, and travel KOLs generated hundreds of posts across RED, Weibo, Douyin, and WeChat, reaching millions of outbound travellers.
- Content That Resonates
From luxury resort escapes in the Maldives to immersive cultural itineraries in Doha, KOL storytelling drove above-target engagement and strong positive sentiment across platforms.
- Driving Desire
Campaigns translated into tangible sales and bookings, with properties selling out limited offers within days and establishing Fairmont as a must-visit destination for Chinese travellers worldwide.