Kurator™
Curating Influence That Counts
Our proprietary tool for navigating China’s creator economy.
As a China marketing and social media agency with over a decade shaping
influencer campaigns, we know what works in China digital marketing—and why.
Kurator™ is the result of that experience: an influencer marketing tool built from
thousands of activations across WeChat, RED (Xiaohongshu), Douyin,
and Bilibili, giving brands real insight into creators, audiences,
and Chinese consumer behaviour.
More Than a Database
Kurator™ isn’t just a list of names. It’s an influencer-intelligence tool that blends data with cultural insight to navigate influencer marketing in China with accuracy. It evaluates relevance, authenticity, and audience fit across China’s major social platforms—supporting teams driving China content marketing, social commerce in China, and campaigns shaped by real Chinese consumer insight.
Curated, Not Generic
We don’t believe in “spray-and-pray” seeding. Kurator™ helps brands partner with creators who genuinely love the product—from nano voices to mega celebrities. For teams focused on influencer marketing in China, China content marketing, and social commerce, it ensures collaborations that create resonance, not noise—across WeChat, RED, Douyin, and Bilibili.
Turning Data Into Decisions.
Kurator™ turns complex creator data into clear, actionable insight. It helps us and our clients choose with confidence—shaping influencer campaigns that feel organic, strategic, and culturally tuned to China’s digital landscape.
Results.
- Smarter Selection
Helped brands cut through China’s 5M+ registered influencers, zeroing in on creators who deliver both cultural relevance and commercial impact.
- Community at Scale
From beauty gurus to fashion tastemakers, from travel storytellers to foodies, Kurator™ connects brands with a diverse network of creators—nano voices through to celebrities—building authentic communities across multiple lifestyle verticals.
- Proven Impact
Kurator™ has been behind some of our most successful case studies—driving sell-out launches, double-digit sales growth, and award-winning campaigns.